The first product rebranded by a Shropshire business has hit the sales market and it’s a very special one - named in memory of the sales director of the family-run business who died seven years ago.
Telford-based global hygiene and decontamination specialist Serchem underwent the rebrand at the start of the year after welcoming a new investment team to drive the next stage of its international growth following a record-breaking year for the company.
The first product released by the company following the rebrand is PDA 51, which stands for Paul David Arnold who died at the age of 51 in 2017. Paul was the Sales Director at Serchem - a company founded by his father Clive in 1981.
PDA 51 was also the first product developed by the company after Paul’s death, something he was particularly keen on and wanted to see introduced onto the market.
Serchem is recognised as a global leader in the development and manufacturing of hygiene and decontamination products, working with both NHS and private health providers around the world.
Paul’s wife Alison, Serchem’s Commercial director, said: “It’s fitting that the first product we’ve packed in our new branding is PDA 51, particularly when you consider just how much it meant to Paul.
“PDA 51 is an alkaline hospital instrument detergent concentrate designed for use in washer disinfectors, ultrasonic machines, sonic irrigators and manual cleaning. It’s an important addition to our product range and is suitable for all makes of automated washers.
“Our rebrand in January was a major landmark for the company while at the same time being a particularly poignant reminder of Paul, and staff were touched to hear that our branding agency had designed our new logo complete with a hidden ‘P’ incorporated within it.”
Visit www.serchem.com for more information.
