Serchem marks new era with new identity and new faces

Global hygiene and decontamination specialist, Serchem, has marked a record-breaking year with a rebrand and welcomed a new investment team to drive the next stage of international growth.

The rebrand has seen company bosses unveil a completely new identity for the business, including a new website, together with the addition of a group of experienced investors to guide the next phase of growth. It comes as the company celebrated the biggest export order in its 43-year history.

Serchem was launched in Telford, Shropshire in 1981 where its headquarters stands today. It is now recognised as a global leader in the development and manufacturing of hygiene and decontamination products, working with both NHS and private health providers around the world.

The Serchem team celebrated the rebrand and marked the first stage of the new era  at the Arab Health Exhibition at the Dubai World Trade Centre and has a programme of worldwide events throughout the year.

Alison Arnold, Serchem Commercial Director, said: “The company continues to go from strength-to-strength. We have enjoyed a phenomenal period of growth which has included our biggest ever export order and our confident new identity will be vital in driving our exciting plans for future growth.

“We have launched a new website as well as a new suite of marketing collateral and have celebrated major new investment which will help us expand our global reach, increase our workforce to meet demand and add to an already extensive product range - cementing our position as an industry leader.

“In recent years Serchem has continued to attract an increasing level of business both in the UK and internationally, driven by a commitment to premium products and service. We want to not only successfully deliver on that growth but further strengthen our customer relationships and position in the market.

“As part of achieving that we have carefully selected a group of experienced investors to actively support the team.

“The investors include experienced corporate finance professionals Oliver Wadlow and Simon Lloydbottom who have joined forces with Richard Hale after his successful and longstanding ownership of Deritend Industries.”

Commenting on the developments, Mr Wadlow said: “The time was right to create a robust brand strategy together with a sharper, more professional identity that truly reflects Serchem’s expertise and capability.

“Working with industry specialists, we’ve created a distinctive brand in the health sector that captures all that is incredible about Serchem, enabling us to tap into the wide-ranging opportunities that lie ahead for us.”

Mrs Arnold added that the rebrand launch comes at a time when its position within the health sector, both at home and abroad, has never been stronger and the company continues to lead the way in the manufacture and distribution of vital chemical products and equipment so essential to hygiene and safety in medical settings.

She said: “Serchem prides itself on the provision of bespoke cleaning solutions and is making a huge difference in areas such as endoscopy, sterile services, medical dosing equipment and healthcare through a wide range of products.

“Our products and services cover everything from theatres to sterile service and endoscopy departments through to automated detergents for washer disinfectors, manual detergents for use in a sink environment, trolly washers, rinse aids and neutralisers, cleaning sprays and instrument maintenance.

“Serchem is providing specialist solutions for the manual cleaning phase of endoscopes, tailor-made and specifically formulated to deal with bioburden deposits found on rigid and flexible endoscopes prior to the disinfection phase.

“Our solutions are also available for first-response decontamination, used to clean endoscopes immediately after a procedure, and through endoscope reprocessing detergents.

“The company’s extensive range of products include highly concentrated cleaning and rinsing detergents, we have medical dosing solutions available which are designed to remove the human error factor and overuse of chemicals, and sink management procedures - the latest dispenser technology to assist technicians in the manual cleaning phase of the decontamination process.”

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