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Midwives from Southampton scoop national award for app that improves maternity safety

Three midwives working at University Hospital Southampton have won a national award for their work developing an ‘incredibly successful’ app that improves maternity care for women during their pregnancy.

The midwives received the Outstanding Contribution to Midwifery Services: Digital award at the Royal College of Midwives (RCM) annual awards in London.  

Holly Green, Kim Allen and Layla Toomer designed an app which allows pregnant women to access information at the touch of a button on any concerns they have. The women input the details of their pregnancy, and then the app then uses a traffic light system – green, amber and red to triage the issues in terms of seriousness. This allows expectant mothers to be quickly reassured and understand if the symptoms should be reported to their midwife.

For example if the women input the symptoms and it’s designated amber and they are 20 weeks into their pregnancy, it automatically links them to the maternity telephone line which is staffed by midwives. If needed, the app also allows them to make an appointment straight away and shares their notes across their local trusts.

On receiving their award, Holly, Kim and Layla said: “We’re consistently seeing people accessing the app 15,000 times in a month. In 80% of cases, those women aren’t then having to go to a healthcare professional. They’re queries are being answered and they’re being reassured.”

At the awards, they highlighted that they decided to create the app as they wanted to alleviate some of the worry that naturally comes with any pregnancy. Midwives often get feedback from expectant mothers that they are not sure when, and if, they need to contact them if think something is wrong. The app is designed to empower women to take control of the situation and get advice straight away if they think something is wrong.

RCM’s Chief Executive, Gill Walton said: “This is an incredibly successful piece of innovation from Holly, Kim and Layla which really shows the best of midwives. In one stroke, its creative, innovative and most importantly helps reassure expectant mothers in an instant. The app is something that really will, and already is, supporting women during their pregnancy – giving them information on when they need to seek help and letting them make their own referrals. It’s fantastic to hear that the app is already being used regularly by the mothers that Holly, Kim and Layla support.” 

The app is already making a difference to pregnant women at what we know can be an anxious time for many women and their families. Commenting on how the app has helped them one of the users said: “It has lots of useful information delivered to me in a timely manner. I was so glad to have this for my first pregnancy – it has put my mind at rest twice so far.”

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Upcoming Events

The Third Annual Healthcare Innovation and Technology Conference and Exhibition 2024

Royal Society of Medicine, London
27th February 2024

Advancing Ultrasound Probe Decontamination Study Day

Horizon Leeds, 2 Kendall Street #3rd Floor Leeds LS10 1JR
12th March 2024

Webinar: How to be Compliant and Sustainable In Healthcare

ONLINE
19th March 2024 & 21st March 2024 10 am CET time o

POCT Innovators: The Power to Disrupt Series

Cloth Hall Court, Leeds. UK
20 March, 2024

Central Sterilising Club - Annual Scientific Meeting 2024

Crowne Plaza at Gerrard’s Cross
15th April 2024 – 16th April 2024

DECON UK 2024

National Conference Centre, Birmingham
17th April 2024

Access the latest issue of Clinical Services Journal on your mobile device together with an archive of back issues.

Download the FREE Clinical Services Journal app from your device's App store

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