Apex Medical Rebrands to Wellell
Apex Medical, a manufacturer of medical devices, has re-branded to 'Wellell' as part of its commitment to establishing a global foothold and further evolving the corporate organisation.
The new brand name "Wellell", is a neologism created by combining "Wellbeing" and "Wellspring".
"For us, Wellell means the source of healthiness—supporting a patient's healthy and comfortable condition through products and services that give full consideration to users' experiences," said Daniel Lee, founder and chairman of the company.
The organisation states that the rebranding project will "strengthen the company's brand-oriented strategy, reposition products and services, and reflect its value proposition by focusing on user experiences to create a competitive advantage that differentiates Wellell from other competitors."
Founded in 1990, the company integrates wound management solutions, respiratory therapy, and digital healthcare services to deliver improved clinical outcomes and digital well-being for patients, caregivers, and healthcare providers.