The website of the Clinical Services Journal

Communicating the AMR message effectively

Global action on drug resistant infections is not happening at the scale and urgency required. Kate Woodhead RGN DMS highlights the findings of a report by the Wellcome Trust, which identifies the need to educate on antimicrobial resistance.

An interesting report from the Wellcome Trust recently identified crucial elements of the messages about antimicrobial resistance communications with the public. The Trust reports that the work, to date, has had insufficient impact and they have therefore set out to test some of the messages and how they affect the public and particularly decision makers in politics, business and civil society.

As global action needs to happen, the research was undertaken by interviewing experts and the public in seven countries. It is a fascinating report, one which should be understood by a wide range of healthcare professionals because we are all responsible for educating and informing the public and our patients. We need to be as clear as possible in our communications. The report Reframing Resistance1 helps us to do that effectively. 

The public message testing was undertaken in seven countries (UK, US Germany, Japan, India, Thailand and Kenya) to ensure a broad range of perspectives, which cover both the global north and south. They were also chosen as key hubs of international influence on antimicrobial resistance, major contributors to global antibiotic consumption and countries with notably improving and worsening levels of antibiotic consumption.  

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

Arab Health 2023

Dubai World Trade Centre
30th January - 2nd February 2023

Access the latest issue of Clinical Services Journal on your mobile device together with an archive of back issues.

Download the FREE Clinical Services Journal app from your device's App store

Upcoming Events

Arab Health 2023

Dubai World Trade Centre
30th January - 2nd February 2023

Access the latest issue of Clinical Services Journal on your mobile device together with an archive of back issues.

Download the FREE Clinical Services Journal app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2022 Step Communications Ltd. Registered in England. Registration Number 3893025