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The increasing digitisation of healthcare was evident at MEDICA – with robotics, artificial intelligence and connected health taking centre stage, at Germany’s annual trade fair.

MedTech suppliers are facing increasing challenges in today’s healthcare sector – including “increasing trade restrictions, uncertainty around Brexit, growing pressure on margins” and “ever more complex approval procedures for medical products”, commented Wolfram Diener, managing director of Messe Düsseldorf. Despite these pressures, some 5500 exhibitors at MEDICA – and nearly 800 at COMPAMED – ensured a new record in participation. 

Two-thirds of the visitors came from abroad, representing some 170 countries, with numerous delegations from across the globe – such as North Africa, South America and Asia (including Thailand’s Deputy Prime Minister and Trade Minister Jurin Laksanawisit). 

The MEDICA Health IT Forum and the MEDICA Connected Healthcare Forum were particular hotspots, with high attendance on all days and more than 10,000 visitors, according to Horst Giesen, global portfolio director for Health & Medical Technologies at Messe Düsseldorf. Medical robotic applications also proved to be a focal point at the four-day event. 

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