In an unprecedented partnership, a digital social enterprise and four UK health charities are coming together to harness the power of artificial intelligence (AI) for good – creating the UK’s first AI coaching tool of its kind to support long term health conditions.
Reason Digital is teaming up with Parkinson’s UK, the Stroke Association, Muscular Dystrophy UK and the MS Society to develop the project, which is set to transform the way medical advice and information is delivered to almost half-a-million* people in the UK.
The Digital Health Assistant (DHA) will use machine learning to develop an understanding of the person being supported and continues to adapt to their needs over time based on interactions.
This allows DHA to provide emailed content and support specific to the individual’s needs, making it more effective than current alternatives.
Alison Butt, 52, a health visitor living with Parkinson’s who tested the assistant, explained:
“When I first heard about an AI health assistant I thought it sounded innovative and wanted to take part in a project to help others with Parkinson’s.
“I have been living with the condition for the last year after noticing a tremor in my right hand. Following diagnosis by a neurologist Iwas given a hefty folder of information which was overwhelming. I refused to Google my condition and instead found the Parkinson’s UK website very helpful. I joined a local support group and spoke to my friend who also has the same condition.
“I’ve found there’s an ongoing process of coming to terms with the condition. The DHA trial was a real eye-opener, I liked the idea of receiving weekly bite-sized tips and this influenced me to find new ways to slow the condition down. I discovered specially designed exercises for those with Parkinson’s such as PD Warrior, which helps improve functionality and prolong quality of life. The weekly classes I attend are motivating, run by neuro physios and help correct posture and strengthen your core.”
Matt Haworth, co-founder of Reason Digital, said: “Understandably there’s a lot of fear around the implications of AI for society. The reality is that whether it empowers us or oppresses us simply depends on who’s using it. That’s why with DHA, we’re putting the power of AI in the hands of people who need support for their long-term health conditions.
“Diagnosis of a serious health condition such as Parkinson’s, Muscular Dystrophy or multiple sclerosis, or experiencing a stroke, naturally generates an abundance of questions for the person receiving the news. Online research so often results in unanswered questions and out of date, generic information which just adds to the stress and anxiety of an individual’s situation. What people want is curated information and updates from a trusted source.”
The tool has been designed to tackle common issues pervading chronic conditions in the UK, including the lack of tailored and up to date information available for people who’ve recently been diagnosed, and staff shortages. The four charities involved expect it to dramatically improve the quality of practical and emotional care on offer to individuals following a diagnosis and, longer-term, support them in successfully managing their condition.
