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Tradeshows – are they worth the investment?

Healthcare exhibition season is here again – Healthcare Estates in Manchester, Medica in Düsseldorf and in early 2020, Arab Health in Dubai - as well as a myriad of other trade fairs, trade shows and conferences. Allison Seabourneof Medstor considers whether, in an age where so much in the healthcare world is preceded by the word ‘virtual’ or ‘digital’, there is still a role for the human interaction offered by these events, and asks the question, in 2019, are trade shows still relevant?

Ask anyone in the healthcare industry, and they will agree that attending a trade show, particularly an international event, costs a lot in time, effort and, of course, money. Stand design, liaising with the venue, planning, staff training, sorting flights and accommodation, marketing, getting equipment shipped to the venue safely and at the right time then taken away again, even making sure you have enough brochures and branded giveaways – it calls for real team effort, a huge number of hours and costs thousands

Add to that the increasing necessity to justify and audit every penny spent, and you can see why companies might question whether it wouldn’t be easier to just run a social media campaign and leave it at that. 

However, as sales director of Medstor, I have always believed that the importance of conferences and trade shows cannot be overstated and have first-hand experience of the long-lasting customer relationships created directly from meeting at these type of events. They are also a perfect opportunity to take our products, made, to my great pride, in our own factories by our own staff, and offer them for use globally – a truly rewarding experience. 

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Upcoming Events

Infection Prevention & Control

National Conference Centre, Birmingham
23rd - 24th April 2024

ESGE Days 2024, Symposium – ‘Elevating Endoscopy: Inspiring Progress and Innovation’

Estrel Congress Center (room 15), Berlin, Germany
25th April 2024, 16:30 – 17:30 CEST

National DERS and SMART pump conference

BCEC, Birmingham
29th April 2024

Theatres & Decontamination Conference 2024

Coventry Building Society Arena
16th May 2024

The AfPP Roadshow - Birmingham

Millennium Point, Birmingham
18th May 2024

BAUN Summer Educational Event – Essential Urology Skills

Crowne Plaza, Newcastle Stephenson Quarter
6th June 2024

Access the latest issue of Clinical Services Journal on your mobile device together with an archive of back issues.

Download the FREE Clinical Services Journal app from your device's App store

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