Worcestershire County Council recently became the first county council in the UK to join forces with NHS Blood and Transplant in a bid to encourage more people to donate blood, sign up to the NHS Organ Donor Register and discuss their wishes with their loved ones.
The authority has signed up to a partnership with NHS Blood and Transplant, which collects donated blood in England and North Wales and manages the UK’s organ donation system. The partnership, in conjunction with the Worcestershire Acute Hospitals Trust (WAHT) Organ Donation Committee, will see the council promote both blood and organ donation to its employees and residents through channels such as its website and staff newsletter.